Built From The Dirt

Official Dave East merchandise

Built From The Dirt

Premium streetwear rooted in Harlem, ambition and the discipline it takes to rise.

Limited FTD offer

Pick A Tee. Get The Shorts Free.

Add any one of the three new oversized FTD tees and the Sun Fade Raw Edge Cotton Shorts to your cart. The shorts become free automatically at checkout while the offer is active.

  1. Choose any one of the three new oversized FTD tees.
  2. Add the FTD Sun Fade Raw Edge Cotton Shorts.
  3. The shorts discount applies automatically at checkout.
3 + FreeFTD Sun Fade Shorts

New Releases

1 of 8

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Nothing Given. Everything Earned.

The FTD story

Nothing Given. Everything Earned.

From The Dirt is more than merchandise. It represents the climb from pressure to purpose—created for people who know that real progress is earned.

Born from Harlem energy and the vision of Dave East, every piece carries the mindset of resilience, confidence and refusing to forget where you came from.

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Official FTD CollectionAuthentic From The Dirt merchandise
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Worldwide MovementHarlem roots. Global ambition.

Dave East, Benny The Butcher & Harry Fraud - Everything Is Up (Official Video)